Why the Elite Love to Spend Money on Organics
Need to raise your revenue per customer?
Looking for a new potential client base who SPEND MORE MONEY?
The ultra wealthy love to spend money on organic products and services and this is NOT limited to what they buy at “Whole Foods.” Offering a PREMIUM organic program to an elite class of buyers is a sure fire way to amplify your revenue per customer.
While basic service programs will always pay the employees and keep the lights on it’s the extreme high end jobs that have the biggest impact on profitability and cash flow. In turn, you have much more power over investing in more growth thus creating increased stability.
In the final edition of our fourth quarter workshop called “The Lawn Care Danger Zone” we discuss how to implement a fully operational sales process.Your marketing plan is a blueprint for every lead you generate but the sales process is the actual implementation of that blueprint. Today’s successful lawn service is making sales at the point of contact which provides for a very healthy closing rate and expedited growth. It’s of the utmost importance that you take a very close look at the way you intend to grow and develop systems that will make it happen.
Your marketing plan is a blueprint for every lead you generate but the sales process is the actual implementation of that blueprint. Today’s successful lawn service is making sales at the point of contact which provides for a very healthy closing rate and expedited growth.
We will discuss your online presence and reputation, list building, lead nurturing and how to close the sale with efficiency. Is your website converting? Do you have effective lead capture set up? An effective sales process can literally push you to the top in no time at all.
It’s not much of a secret that the reason you are here and/or attending our workshop is the fact that you aren’t completely happy with the status of your business. Whether you feel like you could be increasing sales or you could be increasing sleep there has to be a few things that aren’t going exactly as you would like them to be going. That’s what the “Danger Zone” is all about.
If your goal is to get your ass out of the danger zone it’s absolutely imperative that you have a plan to operate with more efficiency in all aspects of the business. From sales and marketing to operations and finance the best way to find out if you are improving is to understand where you are going and where you are in relationship to that goal. The first part of getting there is to actually HAVE A GOAL.
This session of the “Danger Zone” workshop focuses on how to do just that; develop goals. Using the analysis that we did during last weeks session we translate the numbers to the next logical step; building a projection of what your perfect year looks like.
Here at TKC we feel that the ability to know, understand and analyze the “numbers” associated with your business is by far the most important part of actually succeeding at your business. Around here we call it, “Analyze and Simplify, Plan, Implement, Adjust” and it’s our Four Phases of Green Industry Business Development.
With the second installment of our Fourth Quarter Workshop we begin the process of this system by taking a hard look at your previous years metrics. In order to properly develop the planning process you ABSOLUTELY POSITIVELY MUST HAVE A FIRM UNDERSTANDING OF YOUR METRICS. This session revolves around those metrics and by the conclusion of the session you will know exactly what to look for in terms of prioritizing what your business is good at and what needs an overhaul.
We identify the key indicators inside of three different aspects of your lawn and landscape business; operations, marketing and finance.
For companies who are looking to manage and grow their businesses with professionalism and vigor the renewal process is an absolute requirement. It is this process that generates significant end of season cash flow that is utilized not only for operational expenses regarding overhead but even more importantly become earmarked to the marketing budget for the following year.
If you’ve ever wondered how some of the bigger companies manage to grow by fifty to even seventy fiver percent per year some times it’s because they implement significant and organized sales and marketing campaigns during the first and second quarters of the year. These campaigns have to be funded from some source of capital and the truth is that they borrow from the renewal campaign that was executed four months prior.
Over the years I’ve determined that the renewal process must be implemented through more than just a single event. The session in the video below covers the entire process from start to finish on how to implement a renewal process that generates a significant amount of cash flow and is incredibly simple to execute. The three phase renewal system is something that all lawn and landscape companies should implement immediately.
Due to popular demand (and some major snow issues throughout the country) we have added a replay of our “Fourth Quarter Workshop” to be held at 8:00 PM.
This replay is only open to those who have previously registered for it and either could not attend it or want to watch it again.
I will also be doing a concurrent live and interactive session on Twitter while the recording plays using #lawnchat.
Please feel free to ask questions and interact with me and others who are watching the broadcast.
How modern and advanced are we? Not too bad for a bunch of lawn guys!!!!!
Earlier this Fall we hit a significant benchmark here at BeeSafe Lawns. We reached 100 locations and we always said that when it happened we would do something awesome to celebrate. Well it came and went and we were all a little bit too wrapped up to do anything but deliver a couple of congratulatory “high fives.” Being too busy to celebrate milestones has it’s benefits but sometimes you need to stop and smell the roses. (or fresh cut organic grass.)
Over the years I have gone back and forth over this one. When it gets to be real late in the season, does it still make sense to do that final treatment? Well it depends totally on what type of product you are going to use. I know for a fact that the bigger more corporate and un-named companies aren’t exactly putting down the highest quality stuff when it comes to the winterizer.
And, when you think about it, is there really any such thing as a winterizing lawn care treatment? Don’t you hate it when lawn services say things like this treatment “will put your lawn to bed?” Come on, we all know that’s a bunch of crap.
I wrote a blog entry over at MyBeeSafeLawn.com this week that goes into why the so called “winterizer” actually is a good idea as long as you aren’t ripping people off.